startsy : The world’s best businesses begin with a single idea. Start yours today with StartupApp.                                                               startsy : Ideas are born here. Innovation starts now. Welcome to StartupApp!                                                               startsy : Great ideas don’t wait. Bring yours to life today with StartupApp.                                                               startsy : Fuel your passion. Build your business. Stay unstoppable with StartupApp.                                                               StartupGuy : Dream big, act bold, start with StartupApp.                                                               startsy : Turning dreams into businesses. Let StartupApp guide your journey.                                                               StartupGuy : Where innovators unite to create tomorrow’s businesses today.                                                               startsy : Your vision, our tools. Build the future with StartupApp.                                                               StartupGuy : The choices we make today will determine our tomorrow                                                               StartupGuy : A movement only exists when people are inspired to move, to do something, to take up the cause as their own. #IamStartupGuy #StartupMzansi                                                               startsy : Unlock your potential. Start strong, stay strong with StartupApp.                                                               startsy : StartupApp – The only tool you need to launch, grow, and succeed!                                                               StartupGuy : Your idea. Your vision. Our tools. Let’s build the future together!                                                               startsy : Start today. Innovate tomorrow. We’re with you every step of the way – StartupApp.                                                               StartupGuy : Innovation starts with action. Take yours today with StartupApp.                                                               startsy : Entrepreneurs, innovators, dreamers – welcome to StartupApp, where business ideas come to life!                                                               StartupGuy : Hello startuppers!                                                               startsy : Welcome to StartupApp – the ultimate platform for creating, growing, and thriving in business!                                                               startsy : StartupApp: Empowering entrepreneurs to dream big and build bigger.                                                               startsy : Your business journey starts here. Innovation never stops at StartupApp.                                                             

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Sandile Shabangu
Sandile Shabangu  
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You're a startup or early stage firm going for a round; have you thought about branding?

Yes, branding. While there are many ways to brand a firm, the most significant, the first semiotic charge...the first impression, essentially an emotional response...that a potential investor reacts to is...drum roll... YOUR LOGO!

When they look at your Teaser, the 1 page summary designed to stimulate interest, and/or pitch deck and certainly your website, if there's a distinct, creative, logo...reflective of your core business...symbolic... perhaps even emotionally charged...you've just won the 1st battle!

You've succeeded in both immediately capturing attention and creating interest. On the other hand, if your logo isn't effective, doesn't serve this purpose, you may have lost the 1st round of the battle for differentiation and attention.

I'm so convinced of the significance of the logo, that whenever I write the final iteration of the Teaser for a client, the logo...not one that's pulled out of a hat but the result of extensive experimentation by creative talent of the 1st order...is always embedded in the document.

If you need advice on starting your own startup, scaling, raising funds for investment or even preparing to be investment ready, I am available to help you out. Get in touch with me today.

#startupguy

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