You're a startup or early stage firm going for a round; have you thought about branding?

Yes, branding. While there are many ways to brand a firm, the most significant, the first semiotic charge...the first impression, essentially an emotional response...that a potential investor reacts to is...drum roll... YOUR LOGO!

When they look at your Teaser, the 1 page summary designed to stimulate interest, and/or pitch deck and certainly your website, if there's a distinct, creative, logo...reflective of your core business...symbolic... perhaps even emotionally charged...you've just won the 1st battle!

You've succeeded in both immediately capturing attention and creating interest. On the other hand, if your logo isn't effective, doesn't serve this purpose, you may have lost the 1st round of the battle for differentiation and attention.

I'm so convinced of the significance of the logo, that whenever I write the final iteration of the Teaser for a client, the logo...not one that's pulled out of a hat but the result of extensive experimentation by creative talent of the 1st order...is always embedded in the document.

If you need advice on starting your own startup, scaling, raising funds for investment or even preparing to be investment ready, I am available to help you out. Get in touch with me today.

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