Reasons Why Lady Bosses Should Join Forces

Article By Hulisani Mushiane. Photo Cred: @criene via Twenty20

Two Is Definitely Better Than One.
An author once said a woman alone has power but together we have impact. Women are naturally competitive with one and that has not done any good to the economy because we constantly hear cases of women who have the potential but has been somehow abused, taken for granted or even depressed when venturing into businesses. This has resulted in many women fearing to step up and own the space. This has been caused by lack of women groups that support each other, uplift each other and help each other’s businesses grow. If only we could realize the power of two or more the world would be a better place. Each and every woman has a special skills and when those skills are collectively combined, great things happen.

To Uplift Each Other And Win Together.
A cornerstone for any business is confidence. Running a business has many challenges so it requires one to be resilient. Women are naturally fragile; we become overwhelmed so quickly so it’s important to have that person who will go through the same pain, excitement and setbacks during the different stages of the business.

Less Stress for Capital
It’s not a secret why most businesses fail to start; it’s because of lack of finances. A business without capital brings strain to the owner because marketing and branding depends on it, operations and management requires finances. It becomes better when there is more than one financier for the business because then extra capital can be used to develop other areas of the business. The returns are quickly seen because more money has been invested, quality work has been done which attracts more business.

More Network
A business is for people, through people and to people. Without people there is no business. It requires a good clientele to attract business. One of the most difficult things in business is marketing your products or services. Getting people to know and understand your brand requires time energy and resources. With a great team of women it becomes easier because they are socialites. They always have events going on so it wouldn’t be a hard nut to crack.


Sandile Shabangu

153 Startup Blog posts

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