startsy : Fuel your passion. Build your business. Stay unstoppable with StartupApp.                                                               StartupGuy : Great minds think big. Start small. Grow fast. StartupApp is here for you.                                                               startsy : Inspiration meets execution. Welcome to StartupApp, the home of innovators!                                                               startsy : Unlock your potential. Start strong, stay strong with StartupApp.                                                               startsy : Start up. Innovate. Repeat. Welcome to your entrepreneurial ecosystem at StartupApp.                                                               StartupGuy : Nothing ever stays the same. Be happy no matter what happens, because change is a big part of life. Cheers! #StartupGuy #StartupApp                                                               StartupGuy : The world’s most innovative startups begin right here. Start yours with StartupApp.                                                               StartupGuy : Where innovators unite to create tomorrow’s businesses today.                                                               StartupGuy : The choices we make today will determine our tomorrow                                                               StartupGuy : Innovation starts with action. Take yours today with StartupApp.                                                               startsy : Every big idea starts small. Let’s make it happen with StartupApp.                                                               StartupGuy : Hello everyone                                                               startsy : StartupApp: Empowering entrepreneurs to dream big and build bigger.                                                               startsy : Entrepreneurs, innovators, dreamers – welcome to StartupApp, where business ideas come to life!                                                               startsy : Turning dreams into businesses. Let StartupApp guide your journey.                                                               startsy : Your vision, our tools. Build the future with StartupApp.                                                               startsy : Welcome to StartupApp – the ultimate platform for creating, growing, and thriving in business!                                                               startsy : Great ideas don’t wait. Bring yours to life today with StartupApp.                                                               startsy : StartupApp – The only tool you need to launch, grow, and succeed!                                                               StartupGuy : Your idea. Your vision. Our tools. Let’s build the future together!                                                             

Top Tips On Creating A Stand Out Brand

StartupGuy knows a thing or two about creating a stand-out brand!

Here are my top tips on creating a stand out brand….

Speak to a niche audience. This doesn’t mean you’ll only sell to the niche, but it does mean you have a defined message.

Tell your audience explicitly what your brand stands for. Subtle can just be confusing.

A brand is more than a logo and a font. A brand is what your customers (or potential customers) believe you to be.

No brand exists in a vacuum. Keep an eye on what people are saying about you, as well as what your competition are doing.

Dare to be a little different. A brand means you are recognisable from your competition.

 

Only promise what you can deliver, each and every time. A brand must be consistent, for every single customer.

Understand your customer base. What influences how they spend their money? Where do you find them?

There has never been so much choice, so your brand is often the deciding factor as to why a customer would choose you. Why should they chose you?

 

Brands are at their strongest when they are authentic and true.
Research branding that you admire. Learning from the best is just common sense!

A brand doesn’t need to be static, it can change and develop over time. Remain flexible and fluid.

Never ignore feedback. Sometimes we think our brand stands for something, but no one else gets it! A brand is only what people understand of it.

Don’t be scared of standing for something. If you don’t actually have a point of view, or message, you’ll just appear bland and forgettable.

 

3 Actionable Tasks for Homework (have no fear, I won’t be checking up on you!):

Describe your ideal customer. Where do they shop, what do they do in their spare time, how much do they earn, what music do they listen to? Give them a name, and make sure your brand messaging speaks to them.If you had to describe your brand’s personality in 5 words what would they be? Does everything you do and say help to reinforce these traits? Why should your customer chose you over your competition? Does your brand messaging explicitly tell them why?”

I am always happy to talk branding! You can catch me here on @StartupGuy, or of course on my own site www.startupguy.co.za or www.startupmzansi.org.za


Sandile Shabangu

154 Startup Blog posts

Comments
Tracey Calvert-Joshua 4 yrs

I've started reading "The 1-Page Marketing Plan", so I really love those questions/statements you made at the end. They really resonate with me. It's the second time I'm seeing some of these questions in a week. So I just copied them and started answering them. Thank you.