The biggest challenge for companies today is to remain relevant, and the new badge of honour for any company - big or small - is simply survival. It sounds dramatic, but it is the reality of doing business in a digital era.

Thinking reactively has become the norm while being able to think and strategise proactively, has become somewhat of a luxury. The problem is that when businesses have the opportunity to strategise and plan ahead, they do so using the old rules. It's like renovating a legacy project while sitting on quicksand. Lemme pause here... #startupmzansi