How to get targeted traffic and clients with any content

I must clarify them, because unfortunately many of us are short-focused like a redfish (thank you social media... Sarcasm) and will jump to conclusions fast.
1) By serious traffic I mean very targeted and specific traffic:
In your business interest, you surely do not need any traffic to your website, but only the one that wants what you offer... To resume it, stop wanting thousands of users, likes, visits, etc when 99% do not give a cow about what you are selling... I think it is clear now.
Ps: My business page since Fb exist has only hundreds of likes, and guess what, 99% comes from clients that paid me already... You get it.
2) With any content I mean:
Let's say you sell website design as a service.
You already know your thing, but do not know how to get people to your offer.
Well, to do it fast, check few big well-established well-detailed videos and blog posts that get millions of views (use free SEO tools to find them) or just google and pick 5 of the first ones.
Now that you got your content... I'm not saying copy it... Continue reading.
Now that everything is clear, let's talk action.
The idea here is to share content that you created by getting inspired by the 5 ones in point 2.
Now, we are all thinking of the million-dollar question:
I do not have a lot of followers on Quora, FB, Twitter, Reddit, etc.​
So, how will I get people to come to my website?​
To answer this we will use what many call a lead magnet, you know, that ebook or video that people get in exchange for giving you an email on a landing page OR just by visiting your site.
But, the big but is that we will use this lead magnet as a blog post... Yes, you read well, we will not ask anything from the visitors and I will explain why later.
Why a blog post?
Actually a series of blog posts.
How?
Now the action... Remember the 5 pieces of content you already found about a very very specific thing related to your business?
Well, we picked them to:
-To speed our work, because we do not want to write 5000 words or more blog posts.
-Know how to structure a detailed blog post/lead magnet.
How?
1) Well, resume, get inspired for the content you've got, rewrite it with your style... Do not copy past or you will burn yourself.
2) Make it in 3 or 5 blog posts and call it a challenge... In a form of a blog series, like post one introduction, post two bla bla bla, post three bla bla bla, etc.
By using the word challenge, you trigger a huge motivational feeling, right!
Let me prove that to you by a simple example.
What do you think will attract you more:
a) A regular blog post: Here is how to build your first website fast even if you are a total beginner.
Or
b) Free 5 steps challenge: build your first website fast and even if you are a total beginner.
I think we both agree, that B is more attractive and exciting than A, right!
Let's continue...
Remember I told you we will not ask anything in exchange for people?
But why? your business is to build a website for people, why would you give people a step-by-step challenge to do it themselves!
Well, we have, yet again two reasons for that:
Free, because everybody loves free.
To build trust, because they do not know you, and helping them to take the first step breaks the ice faster than the sun.
One famous marketer said, the problem with people selling stuff online, is that they ask the girl to marry them before even asking for a date... So with the free challenge, you are asking for a date.​
Now, because I do not want to write a full ebook here, I'll resume what's left.
You got your idea of the content.
You got your inspiration from 5 big sources.
You created your 5 blog post series and called it a challenge.
Now...
How to get the damn traffic.
This is a kind of sensitive thing, you do one step wrong, you get burned and noticed as a spammer, you do it right, you will be the superman savior helper.
Again how?
If you wanna give it a try just post the first part of your challenge in many open free advertisement FB groups... There are thousands of them... Test the waters first to see how people react.
Now, the traffic you will get will be shitty and surely not the targeted one you want.
So to get the targeted traffic, you have to:
-Join as many FB groups you think represent your target traffic, let's say, you wanna build websites for personal trainers, then join as many groups related to that.
NOTE: I seriously hope that you are not one of those who build websites or offer a service for anyone... If you want more money, you need to target a specific market.
-Spend the first 7 days commenting (without any link or request) by giving basic suggestions related to how a personal trainer can grow his business online... People join professional groups because they want to grow their businesses... So there will be many members talking about offline and online business etc.
#marketingtips #startupguy